Being a Local Secrets Ambassador

A Local Secrets ambassador is someone deeply passionate about their destination, with extensive knowledge of its authentic places, local culture, and unique experiences.
Their role is crucial in ensuring that the platform accurately reflects the true essence of each location, connecting travelers with the best experiences.
1. Deep Knowledge and Passion for the Destination




- Must have a thorough understanding of the city or region, including its history, gastronomy, traditions, and hidden gems (Local Secrets).
- Should genuinely enjoy sharing the best of their destination with both locals and visitors.
2. Selection Criteria and Commitment to Quality



- Ability to identify businesses and experiences that meet high standards of quality, authenticity, and hospitality.
- Should only recommend places that provide exceptional service and memorable experiences.
- Stay updated on local trends and new openings that align with Local Secrets’ philosophy.

3. Networking and Relationship Building




- Strong ability to connect with owners of restaurants, boutique hotels, bars, galleries, and other unique businesses.
- Capability to explain the benefits of Local Secrets and build strategic partnerships with local businesses.
- Serve as a visible and trusted face of the platform, fostering the growth of the community.
4. Communication and Local Marketing



- Excellent communication skills to convey the value of Local Secrets to businesses and travelers.
- Strategic use of social media and digital tools to share high-quality content and promote selected places.
- Active participation in events, fairs, and local gatherings to strengthen the brand’s presence in the destination.

5. Ethics and Brand Representation




- Always act professionally and with integrity, ensuring that each recommendation is based on real experiences.
- Represent the values of Local Secrets, promoting high-quality tourism that benefits both travelers and the local community.
- Commitment to offering authentic experiences, steering away from mass tourism or impersonal recommendations.
A successful ambassador is essentially a curator of extraordinary experiences, someone who connects travelers with the best of their destination while helping to build a strong, high-quality network within Local Secrets.